Ben
caught up with Aaron Goldberg and Chris Jay from
Army Of Freshmen to talk about their ten years
as a band, plans for future releases and much
more.
You’re
over here playing a handful of UK dates before
you head to Belgium for Groezrock at the weekend,
how have the shows been going?
Aaron Goldberg (Guitar/Vocals): The shows have
been great, tonnes of kids have been coming
out and there’s a lot of energy. We haven’t
been over here for a while so it’s just
nice to see people come back and really be excited.
We’re having a great time.
Chris Jay (Vocals): I think last night was
actually one of my favourite shows of all time.
It was complete insanity; there was a stuffed
penguin raped on stage! There was a lot of mess
and a lot of energy. Like Aaron said, if you
don’t see someone for a while you’re
excited and I think that’s been coming
across on stage. So yeah, it’s been good.
We’ve been playing small clubs full of
total rockers and the people that are there
are all excited. That’s what I like to
do, I’d rather play in front of ten people
that are pumped up than a thousand people that
couldn’t give a shit.
You’re
going to be opening the main stage on Friday,
how do you feel about this?
Aaron: We can’t wait. We’ve never
played the main stage at any festival before,
I’m ecstatic.
Chris: What about Midi?
Aaron: Oh yeah, we played the main stage in
China. To be fair there was only one stage though!
It was either that or the parking lot!
Chris: We’re really excited but the only
thing we’re concerned about is whether
people are going to be there. We’re on
so early on the first day, we’re the first
band and I’ve heard that traffic is a
nightmare. We know that it’s not going
to be insane, but obviously we don’t want
to be on a big, awesome stage and play in front
of two people! We’re just praying that
people come early. Saturday’s the big
day, they really stack it with amazing bands.
Friday seems like a bit of a warm-up day so
we’re hoping that people come down. I
haven’t really thought about it too much
because I’ve been so caught up with these
UK club shows, it hasn’t dawned on me
that we’re going to be playing a festival.
Aaron: You know it’s in three days?
Chris: Yeah…
You’re
no strangers to playing to large audiences across
the world, do you still get nervous before festival
shows?
Aaron: I don’t think we get nervous as
such, we just get excited. We like bringing
energy and hopefully getting the crowd to love
us. We kind of pride ourselves on the crowd
not hating us at the least! We love that people
will come and see us and although we may not
necessarily be their thing they can at least
admit that we rocked. We like the challenge
of a big crowd in a place we’ve never
been before.
Chris: Like I said before, the only thing that
I’m worried about is whether there are
going to be any people there. You see these
big events and you know that there are going
to be 15,000 people there in three hours, but
who knows?
Aaron: When we play in front of a big crowd
it usually goes over, we give them a good time.
We convey the fact that we’re enjoying
playing music, we give it to them.
You
recently released the video for ‘Body Parts’,
it looked like a fun video to shoot…
Chris: It was a blast, we did the whole thing
in one day. We wrote the treatment, we did all
the casting and all the costuming – we
got really involved. Things are different now,
we’re not going to make a $10,000 video
again, so we had to find hook-ups. We found
a local director and he used a local theatre
school and favours, friends and hook-ups. We
ended up getting what we think is a really professional
looking video for a very, very cheap budget.
I think that’s what bands are doing now,
there was a time where you’d know if a
lot of money was spent on a video, but now that’s
out the window. You see videos that were made
for two $2000 that look like a $100,000 video.
Right now we’re just hoping that Kerrang!
and Skuzz pick it up. TV always helps, especially
over here. We don’t come over as much
as we used to, so we sort of need that extra
momentum of having something on TV.
Aaron: We were sort of hoping that it’d
would make it onto TV before this tour, so it
would give it a bit of a push. Now we’re
realising that this tour could give the video
a push and that would give us a reason to come
back over again!
Whose
idea was the Wild West theme?
Aaron: That was definitely Chris’ idea.
He’s a huge Western fan; he loves every
aspect of them. He knows way too much about
the subject, he’s always renting the worst
Western movies ever made and loving them. He
was always talking about renting a huge ghost
town, but in the town that we live in there’s
a film school that has that set, it was perfect.
We just got all our friends, a horse and everything.
Chris: I guess we always thought that we’d
never be able to pull it off because it would
be too expensive. Okay, it doesn’t look
like a John Wayne movie, but it doesn’t
look bad either.
Aaron: It was almost a dream dressing up as
a cowboy! He (Chris) was just twirling guns
all day!
Chris: What more could you ask for? When you’re
a kid you dress up and play Cowboys and Indians!
You always read that when an actor is in a Western,
even if it’s a piece of shit, they always
say that it was the funnest movie that they
ever shot.
There’s
definitely a sense of humour behind this and other
videos, would you say that you don’t take
yourselves too seriously?
Chris: Absolutely. There’s enough angry,
screamy, scary music out there. We’re
fun, just the opposite. The more fun we have
the more fun the crowd has. These shows have
been pretty spontaneous and I think that that’s
when we’re at our best. When I go and
see a band I want some spontaneity, I don’t
want them to just stand there and play the same
thirteen songs, say thank you at the same parts
of the show and then be done.
Aaron: When I was a kid and going to see bands
I wanted to be entertained. I wanted to go and
have a fun experience, not just stand and watch
people play music. I wanted to almost be involved,
so we try to do that. We tried to do that with
the video, we wanted to make it fun and personable.
We wanted to show that we actually have personalities
beyond the music.
After
having spent what seems like years constantly
on tour, do you find it difficult to adjust to
life back at home?
Chris: Honestly, it’s the complete opposite!
We were on tour a lot for a long time and then
the economy shifted, a label that we were involved
with went under and touring slowed down, not
just for us but for a lot of bands. It’s
a weird switch for us because now we’re
home a lot, not living ordinary lives, but just
living our day-to-day lives. To come over and
do a two week tour like this is like a vacation!
We’ve all be in the best moods because
we appreciate it so much. I think back to some
of those tours and yeah, we did have a great
time, but maybe there were some nights where
I was just going through the motions. Now I
try to play a show like I’m never going
to play a show again.
Aaron: It’s nice to get the opportunity
in these times. Like Chris was saying, you’re
not really sure how many more times this is
going to happen. We’re very thankful for
every show.
Chris: There was a time where we hadn’t
been over here in two years. You think back
to 2007 and we did four tours here. So going
from four tours a year to nothing was weird.
It’s so nice to be back and it’s
so nice that people remember us. We see it growing
again, our Facebook hits have starting going
up again, people start bringing friends again.
I would say that it’s sort of a building
process. We’re not naïve to the fact
that we’re not as big as we used to be
over here, but we haven’t lost it all
– that’s what I’m thankful
for. Those twenty kids in every city that haven’t
forgotten about us, that’s really cool.
Hopefully the next time we come over it’ll
be a bit bigger, that’s how the game works.
You
must have some pretty amazing tour stories, but
is there one that you could pick out as being
the craziest?
Chris: We definitely have some crazy ones,
some of them probably aren’t even printable!
What sticks out for me is the first time we
went to Japan…
Aaron: I was just going to say that.
Chris: It was like the Wizard of Oz when you
see behind the curtain, you know there’s
this other life and suddenly, for one weekend
only, you’re a part of it! We were opening
up for Good Charlotte in Sapporo, at the time
they were one of the biggest bands in the world.
That may seem a little strange to say now, but
they were literally on the cover of Rolling
Stone that week. We went backstage and there
they were, there was green rooms, catering and
people waiting on you. You’d go to the
after show and it would be you and a load of
famous people, it was crazy. Then you’d
go to a club and the guy from Sum 41 asks you
to watch out whilst he pees in a bottle and
then all over the bar!
Aaron: We were hanging out with The Strokes
thinking, “Where are we?” It was
our first time out of the country too, it was
amazing.
Chris: Yeah, some bands come over here and
they play in front of ten people, but we were
in Japan, universally regarded as the coolest
place in the world to play, and we were playing
the biggest festival they had.
Aaron: It was like at that point on the ladder
of success we were a four, but suddenly we’d
woken up and we were at eleven!
Chris: It was only for one week, all these
other guys were going off to do other festivals.
I’ll never forget when we were at the
airport and asking one of the other bands where
they were going next and they were like, “We’ve
got to go and do Reading and Leeds, where are
you guys off to?” and I was like, “I’ve
got to go back to work at the record store.”
We could tell you so many stories from that
tour. Aaron and I got mistaken for being in
Good Charlotte in a mall and we got mobbed,
we had to run away! If you’ve ever seen
a film where two guys burst into a janitors
office and he looks like he’s never seen
two white guys, that’s exactly what it
was like! Every time we’ve ever played
a festival in every country it’s been
amazing, we have some of the best memories from
them.
You
released the Close Encounter EP over here earlier
this years, is this a warm up for a new album?
Aaron: I don’t know if our next move
is a whole record yet. I only know that we’re
probably going to do another three songs at
least, we can promise that. I think that’s
just the new way right now, to put out a full
record is pretty daunting. If we can get three
songs out two or three times a year then, to
us, that’s just the same as a full record.
It’ll be easier to grasp for the kids,
to do a full record is very time consuming and
expensive. What ends up happening, and I feel
like this happened with our last record, Above
The Atmosphere, which I believe to be an amazing
record, is that people have stopped listening
to full records now. People listen to singles
now, so it seemed like a couple of songs off
the last record just disappeared. I grew up
listening to records, full length experiences
which told a story.
Chris: Kids today live in the iPod generation,
they listen to a song or two and that’s
it.
Aaron: A full album might be too much for people
to digest at the moment.
Chris: People’s palates have changed,
it doesn’t taste right to get fifteen
songs and listen to every one. At least until
we see what happens in the world of music and
what not, we’ll probably only do another
EP, but make it good where each song is amazing.
Aaron: It’ll be a case of us writing
six or seven songs and then picking the best
ones. We’ll only release the absolute
best that we can.
Chris: I can even see it being an EP trilogy
or something like that; one last year, one this
year and one next year, that kind of equals
out to a full record. Maybe do another one at
the end of this year with a video and then another
one in spring next year also with a video. That
was it’s still moving, but not overwhelming
and daunting.
As
you’ve been going over a decade now, where
do you see yourselves in another ten years?
Chris: You never know what’s going to
happen. I think it would be the most amazing
thing in the world if Army of Freshmen existed
for twenty years. We started from absolutely
nothing, we were just jerking around in a coffee
shop with no aspirations other than playing
the local venue. From that to being on the other
side of the world talking to you is awesome,
I don’t care how you fill those two points.
We keep on getting great experiences, they may
not necessarily come at the rate that we want
them and we accept that the industry’s
changed. The phone isn’t going to ring
every day but when it does ring I want to hear
someone telling us that we’re going to
be playing Groezrock. I don’t ever want
to have to say that I cant, because I know that
it’s going to be a great experience. I’m
very happy with where we are, I feel like we’ve
had a little rebirth from this tour, the video
and the EP y’know? If we went home and
did nothing for the next six months it would
be a mistake, we need to gear up for our next
move. Even if the next move isn’t happening
for another six months, as long as you can tell
people what it is, it keeps things moving.
Aaron: We know that there’s going to
be a next move and you’re right, it might
not be for six months but there’s no reason
for us to not do that anymore. We’re still
into it, we love writing music and we love playing
it to kids, I’d love to say that in ten
years we’ll still be doing that, but we
may be filming our Anvil movie, who knows?
Finally,
what do you have planned for the rest of the year?
Chris: I know what I’d like to do, but
I don’t know how realistic that is. I’d
like to record and put out another EP this year,
then I’d like to come back here on a support
tour at the end of the year, maybe very early
next year. Every time we do a tour like this,
no matter how big or small, a couple of opportunities
come from it. It’s almost like a waiting
game, we have a great agent and it’s a
matter of time. I’d love to crack Germany,
that’s a big country and I know a lot
of bands do very well there, but it’s
a matter of supporting somebody. We got our
momentum over here from supporting bigger bands,
but I feel really good about things so we’ll
just have to wait and see.
Interview By Ben Connell